Not Just a "Brand"

Bull + Brawl was founded in 2025 when Niko Frias decided to hang up his baseball glove and step into the fight world. After years of swinging traditional in baseball, he switched gears and found his fire in kickboxing. What started as a way to fund his first fights quickly grew into something more: a lifestyle brand rooted in fight, ranch, and Hawaiʻi culture.

From the beginning, Niko has been supported by his parents, Andy and Chanel Frias, along with his sister Mila and brother Cruz. Together, they helped launch Bull + Brawl not just as a brand, but as a social enterprise — a movement built to give back to local youth.

Bull + Brawl blends the grit of the ring with the pride of the paniolo, creating apparel, gear, and stories that speak to perseverance, culture, and strength. While the brand continues to look for sponsors to support Niko’s fight journey, the mission goes beyond one athlete. Through Bull + Brawl, we are committed to sponsoring and uplifting young athletes of all kinds — fighters, rodeo-ers, ranchers, and dreamers — giving them gear, platforms, and opportunities to chase their passions.

Still evolving, Bull + Brawl is growing from its Hawaiʻi roots into a lifestyle brand with global reach — always true to the culture, always grounded in family, and always ready for the fight.

Bull + Brawl isn’t just a brand. It’s family. It’s culture. It’s forever.